“Exploring the Impact of AI on Engagement Practice”, authored by Dr. Robyn Cochrane and Julian Moore. Report summary by Viv Warren Consulting.
25 September 2024
As part of its Thought Leadership Series, IAP2 Australasia has released a pioneering report titled “Exploring the Impact of AI on Engagement Practice”, authored by Dr. Robyn Cochrane and Julian Moore.
The report examines how AI can enhance our work in engagement while addressing the ethical challenges and risks associated with AI adoption. You can download the report from the IAP2 Australasia website.
Here are my insights and key takeaways from the report:
- Australasia is positioning itself as a global leader in the development and adoption of trusted, secure, and responsible AI.
- The report stresses that not exploring AI could be detrimental to the future of engagement practices, highlighting the importance of understanding AI’s potential.
- Having a planned approach or clear guidelines is crucial when adopting AI in engagement to ensure its effective and ethical use.
- Before integrating AI, it’s important to understand the regulatory, operational, and strategic aspects involved.
- AI is already being used in engagement, from AI-powered translation services to predictive analytics used to analyse large datasets, predictive trends and simulate potential impacts of proposals or policies.
- For a more detailed summary of the paper, click here.
For engagement professionals, this report provides valuable insights into both the opportunities and challenges that AI presents. It’s a must-read for anyone looking to harness the power of AI in their engagement work.
Viv Warren Consulting is a Perth-based advisory firm connecting organisations, their stakeholders, and communities.
Subscribe to my industry eNews or updates below.